IKEA has been accused of “unfair” pricing by a British customer who wants to get her i-d gear for free.
IKEa is a Swedish retailer that sells everything from washing machines to refrigerator magnets.
But the British customer, who lives in London, wants to use her iD to make money for her daughter’s wedding.
She was given an offer to buy a whole kitchen set at $400 per month and she wanted to be able to use it for her own wedding.
“We had to ask for permission to use this item for the wedding,” she said.
The company says it does not use any of the data from the customer’s i-devices to sell its products.
Ikea has been criticised for charging customers for their devices in a manner that is unfair, but it says the situation is now being sorted out.
“IKEA’s policies are based on a principle of ‘no customer data’ which means that we do not allow our customers to sell or rent our products to others, and we do so with the explicit understanding that we may sell or lease some of their data to third parties for the purposes of advertising or other business purposes,” it said in a statement to the BBC.
She said the changes had been made because “people are increasingly buying and selling online, and they want to protect their data”.
Ikea said the new policy was based on “good faith” in which it would provide customers with “consent to access, use and share their data.”
The spokeswoman also said the “full scope of the policies we have implemented will enable us to deliver our customers with better value for money”.